Mama

Mama (Japanese: おかあさん, Okāsan) is a Sanrio character and the mother of My Melody. She enjoys making desserts and sweets. She has made multiple animated appearances including My Melody no Akazukin and the Onegai My Melody series.

Controversy
For Valentines Day in 2022, a range of merchandise was produced in collaboration with the brand Its’demo, including a design featuring Mama based on her appearance in Onegai My Melody, giving My Melody advice on love as she did in the show. This stirred controversy as the advice she gave was considered outdated, promoting stereotypes and unhealthy behaviour. The day before the merchandise was set to release, the merchandise featuring Mama was pulled.